Master in Tourism &
Hospitality Management
Upon the successful completion of any of EU's master's degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The EU Master in Tourism & Hospitality Management provides students with in-depth knowledge of this fast-growing sector. Graduates of this degree may be interested in the following career options.
Entertainment Manager
Entertainment managers, also known as event managers, are tasked with organizing large-scale events. They determine event objectives with clients and, through implementation, ensure that they are met. Their duties include booking venues, managing publicity campaigns and negotiating contracts and fees, among others. Proficiency in social media is increasingly demanded by professionals in this field who will help to promote events via this medium. They normally have a vast network of contacts with whom they work for event services.
Professionals in this area are highly organized and creative. They possess excellent communication and interpersonal skills and are adept at handling many tasks at the same time.
Commercial Director of a Hotel
Commercial directors of hotels are in charge of ensuring that a hotel is booked throughout the year and of coordinating with other departments to assure that client needs are met and that the hotel has the required resources to satisfy them. They will define the hotel´s pricing strategy, taking into account seasonal fluctuations, negotiate with agents and define budgets. Given their close contact with clients, they play a key role in assuring client satisfaction for loyalty. These professionals may often travel to industry trade fairs to promote their hotel to the industry.
Commercial directors have good interpersonal skills and are good communicators. They are adept negotiators and have financial knowledge.
Public Relations Manager
Public relations managers are tasked with building and maintaining a positive image for their clients or company. They work closely with the press and media to ensure an organization’s message reaches its target audience and will issue communication materials and organize press conferences and interviews, among others, to achieve the same. They will take advantage of an organization’s news and events to promote the organization to ensure that the organization is constantly in stakeholders’ mind. These professionals are key figures in crisis management.
Public relations managers are keen and adept communicators who have excellent interpersonal skills. They are highly organized and confident presenters.
Tour Manager
Tour managers coordinate trips for individuals and groups and provide support throughout the trip. They also organize accommodation, car hire, insurance, among other activities. Tour managers are highly organized with scheduling forming a key part of their job function. Their end goal is to satisfy travelers’ requirements and ensure that a trip is undertaken smoothly for maximum enjoyment. To achieve this, these professionals will listen to their clients and research activities which fall within their budget. Negotiation with suppliers forms an integral part of their job description.
Tour managers are highly organized and have strong interpersonal skills and negotiation skills.
Areas of Work
The EU Master in Tourism & Hospitality Management provides students with a skillset to work in a wide range of sector-related fields. Graduates of this degree may be interested in working in the following fields or professions.
The hospitality industry encompasses a wide range of fields including accommodation, food and drink and event planning. The end goal of hospitality is to create client satisfaction via the provision of a wide range of experiences and excellent client service. Above all, those who work in hospitality aim to maintain excellent client relations for loyalty and repetition.
The end goal of restaurant management is to ensure the profitability of a restaurant. Their responsibilities are broad and include ensuring that safety standards are met, that suppliers deliver on time with the correct quality of goods and that the restaurant is correctly staffed. Professionals in this field are ultimately in charge of the smooth running of a restaurant’s operations to achieve client satisfaction and loyalty. They will also recruit staff, create marketing strategies, elaborate menus and are responsible for financial operations.
The travel industry provides services to people traveling domestically or internationally for both leisure and business. This industry is specifically related to transit, i.e. air, rail, car, coach, water and space. It also comprises the services needed by travelers, such as accommodation, food and beverages and entertainment. Interpersonal and organizational skills are key for working in this sector.
Customer services take care of a customer’s needs through quality assistance before, during and after a purchase in order to generate customer satisfaction and loyalty. Outstanding customer service is considered a key way of building competitive advantage. Prompt response, politeness, professionalism and personalization are considered essential features of this discipline.