BA - Bachelor of Arts in
Leisure & Tourism Management
Upon the successful completion of any of EU's bachelor’s degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The Bachelor of Arts in Leisure & Tourism Management degree provides students with fundamental knowledge in all major business areas as well as specialist skills in the leisure and tourism industry such as tourism marketing and hospitality management. Students who successfully complete this degree may be interested in the following job positions.
Travel Consultant
Travel consultants are equipped with specialized knowledge in travel. They work with clients to determine their needs and are responsible for the trip’s organization. To advise clients correctly, they must have in-depth knowledge about a destination’s accommodation options, areas of interest, weather conditions, exchange rates and passport and visa requirements which may involve traveling to destinations and attending trade fairs. They also deal with complaints.
To succeed in this profession, a professional should have good organizational and strong interpersonal skills. Knowledge of languages is required.
Tour Operator
Tour operators organize package tours which are sold through travel agencies or to the public directly through websites. They may purchase from individual entities or provide services such as hotel accommodation and flights. The tasks of a tour operator include providing information about travel destinations, organizing travel schedules, arranging transport and accommodation and alerting providers to specific travel needs. They may also be involved in wholesale negotiations with providers.
Organizational, interpersonal and organizational skills are key for success in this profession. Knowledge of languages is required.
Hotel Manager
Hotel managers ensure that the day-to-day operations of a hotel run smoothly. In addition to guest satisfaction, hotel managers manage budgets, recruit employees, undertake sales functions, coordinate maintenance work, ensure safety standards are met, monitor stock levels and deal with customer complaints. They are responsible for all the operations which take place within a hotel.
Competences needed to become a hotel manager include good oral and written communication skills, numerical aptitude and customer service. Knowledge of languages is required.
Conference Center Manager
Conference center managers are in charge of the operations and profitability of a conference center. Their tasks include planning daily activities with a multitude of departments such as sales and reception, managing budgets, supervising supplies and equipment and negotiating with clients and providers. Conference center managers also take part in sales and marketing activities. They work closely with event managers to achieve overall customer satisfaction.
Multitasking, coordination skills, planning and problem-solving are needed by conference center managers as well as commercial and negotiation skills.
Areas of Work
The Bachelor of Arts in Leisure & Tourism Management provides students with specialist skills in the tourism and hospitality industry as well as a general business skillset. Graduates may be interested in the following professional fields.
The travel industry provides services to people travelling domestically or internationally for both leisure and business. It is related specifically to transit, i.e. air, rail, car, coach, water and space. It also comprises the services needed by travelers, such as accommodation, food and beverages as well as entertainment.
This wide-reaching industry refers to mass media companies that distribute and manufacture mass media entertainment such as theater, film, dance, television and radio among others. It is important to tourism as final destinations are often chosen by travelers due to the entertainment offered.
Event management deals with creating and developing large-scale events such as conferences, company meetings, weddings, concerts or trade fairs, among others. Event management will define the audience, define the event’s concept and promotion, identify suppliers, plan logistics, ensure event safety and manage the event project. Professionals of this field will also be involved in ensuring profitability and event implementation.
The hospitality industry encompasses a wide range of fields including accommodation, food and drink and event planning. The end goal of hospitality is to create client satisfaction by providing a range of experiences and excellent client service. Above all, those who work in hospitality aim to maintain excellent client relations for loyalty and repetition.