According to a reliable source1, the skills that are most in demand in the next 5-10 years fall into two categories:
- Those skills that enable organizations to unlock the huge potential of cutting-edge technology and tools; and
- Those skills that maximize the value of our human qualities and abilities that machines can’t hope to match.
So, some of these in-demand skills are technology-based, and some are what are traditionally called “soft skills”. What they have in common is that they allow us to leverage particular skills in a world where machines are becoming more capable by the day.
Nevertheless, it is heartening to see that – at least for now – the familiar human-centric skills of communication, customer service, and leadership are still business-critical in the age of AI.2
1. Digital Literacy and Technological Proficiency
Digital literacy is a foundational skill in the modern workplace, but it goes far beyond understanding how to use various digital tools and platforms like Microsoft Office and Google Workspace. It encompasses more specialized tools such as generative AI (e.g., ChatGPT), data science skills, cloud computing, machine learning, and cybersecurity skills. Familiarity with these technologies can provide a competitive edge, as businesses increasingly integrate them into their operations.
2. Data Analysis and Interpretation
Data-driven decision-making is a hallmark of successful organizations. Professionals who can collect, analyze, and derive insights from “big data” are invaluable. This involves technical skills in using data analysis software (e.g., SQL, Python, R), and the ability to translate data findings into actionable business strategies. Understanding data visualization tools like Tableau or Power BI is also beneficial, as these tools help present data in a clear and compelling manner.
3. Communication and Interpersonal Skills
The human skill of effective communication is still key in the age of AI. Strong verbal and written communication skills, as well as the ability to listen actively and provide constructive feedback – interpersonal skills – enable professionals to collaborate effectively, manage conflicts, and build positive relationships with colleagues, clients, and stakeholders. In a globalized world, cross-cultural communication skills are also important, as businesses often operate across diverse cultural contexts.
4. Critical Thinking and Problem-Solving
Analyzing situations, identifying potential problems, and developing innovative solutions characterize critical thinkers who can evaluate information from multiple sources, consider various perspectives, and make well-informed decisions. Problem-solving skills require creativity, resourcefulness, and the ability to remain calm under pressure.
The start of the 21st century brought an increasing interest in design thinking. In a world where problems are increasingly ill-defined or unknown (aka “wicked problems”), design-thinking brings an acknowledgment and methodology to approach problems from a human-centered perspective involving five phases: Empathize, Define, Ideate, Prototype and Test.
5. Adaptability and Flexibility
Rapid change has been a feature of the business landscape for decades. Adaptability involves being open to new ideas, willing to learn new skills, and being able to pivot strategies when necessary. Flexibility is equally important, as it allows individuals to adjust to changing priorities and work effectively in dynamic environments. These traits are particularly valuable in industries that experience rapid technological advancements or market shifts – hence the popularity of texts describing the “agile” organization. A selection of good reads can be found here3.
6. Leadership and Management
Effective leaders inspire and motivate their teams, set clear goals, and guide their organizations toward success. Leadership involves not only managing people but also strategic planning, decision-making, and fostering a positive organizational culture. Key management skills include delegation, performance management, and the ability to develop and implement business strategies.
Financial acumen – knowledge of budgeting, financial reporting, and financial analysis – is also up there as a key management skill.
7. Project Management
Project management skills ensure that business initiatives are completed on time, within scope, and on budget. This involves planning, organizing, and overseeing projects from inception to completion. Key project management skills include time management, risk management, and the ability to coordinate with cross-functional teams. Familiarity with project management methodologies such as Agile, Scrum, or Lean can also be advantageous.
“Agile” also describes a method of project management – especially for software development – characterized by the division of tasks into short phases of work and frequent reassessment and adaptation of plans.
8. Customer-Centric Mindset
Understanding and meeting the needs of customers involves empathy, active listening, and a commitment to delivering exceptional customer experiences (CX). Professionals with a customer-centric approach can build strong customer relationships, enhance customer satisfaction, and drive business growth. This skill is particularly important in roles related to sales, marketing, and customer service, of course.
9. Negotiation and Persuasion
Reaching agreements and influencing others is a key outcome of networking. Effective negotiators can find mutually beneficial (win-win) solutions, resolve conflicts, and build lasting partnerships. Persuasion involves convincing others to understand and support a particular point of view or course of action. These skills are crucial in roles such as sales, business development, and management.
Final Thoughts
A combination of technical proficiency and soft skills is essential for success in today’s business world.
EU Business School has the range of academic and applied qualifications to strengthen your skill set, from undergraduate degrees in Digital Communication; Digital Business, Design & Innovation; and Artificial Intelligence for Business; to Masters in Artificial Intelligence for Business; Digital Business; Digital Marketing, Transformation & Design Thinking; and Business Analytics & Data Science. EU Business School also offers specialized MBA programs in Digital Communication and Digital Business.
